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Creative project management · Brand governance · Creative operations

Creative projects, thoughtfully led.

I’m Kristin Hansen-Mellish—a creative project manager who brings design expertise, operational structure, and cross-functional coordination to work from brief through delivery.

Working style

Creative judgment, grounded in operational discipline.

I bring structure to creative work—coordinating stakeholders, vendors, priorities, approvals, and delivery while keeping the audience, brand, and business goal in view.

01

Clarify

Define the objective, audience, scope, and priorities so teams can make informed decisions.

02

Coordinate

Connect stakeholders, vendors, timelines, approvals, and creative details around the larger goal.

03

Deliver

Guide work through review, quality assurance, and implementation with clear communication.

Selected work

The visible work—and the systems that make it possible.

Examples of creative leadership, cross-functional coordination, and operational thinking in practice.

Event project management

Charity pickleball tournament planning & execution

Co-directed two fundraising tournaments from planning through post-event follow-up. The inaugural event came together on a five-month timeline; in year two, I took ownership of tournament and pool-play planning and applied first-year learnings to refine the field and participant experience.

Inaugural year

Players
98 · 49 teams
Sponsors
21 companies
Sponsorship
$23,500
Donation
$20,000

Year two

Players
84 · 42 teams
Sponsors
23 companies
Sponsorship
$26,050
Donation
Approximately $25,000

Both events supported a local children’s sports charity providing athletic shoes to underserved students in area schools.

My contribution across both events

Plan & operate
  • Registration and auction platforms
  • Auction administration
  • Staff scheduling and training
  • Year-two pool play, brackets, and live tournament management
Create & promote
  • Landing page, email, social, and print marketing
  • Signs, invitations, and flyers
  • Swag and T-shirt design and ordering
  • Swag-bag planning and assembly
Deliver & follow through
  • Exceptional player experience
  • Displays, banners, registration setup, and event teardown
  • Post-event communication and survey
  • Charity check presentation
Digital experience

Website redesign and launch

Helped lead a redesign and launch that replaced the legacy experience with a new framework and modern CMS.

New platform capabilities

  • True single sign-on connecting two third-party tools
  • User account management
  • Native continuing education and event registration
  • Complex property-information request form with digital asset uploads
  • SEO and UI/UX optimization throughout

My role: Content architecture, UX copy, SEO, customer resources, workflows, email templates, third-party developer collaboration, QA, and implementation.

Creative operations

Building in-house marketing

Stepped into the startup’s first dedicated in-house marketing role at its two-year mark, building the function and reducing dependence on a third-party agency. Brought all social media content and execution in-house while managing brand, creative, digital, web, email, events, sales support, and marketing technology.

Evolving the partner model

  • First full year: Selected a new media-buying partner agency.
  • Year two: Launched the website platform and redesign initiative.
  • Selected a new creative marketing agency to develop and execute new advertising campaign materials.
  • Partnered closely with the leadership team to guide strategy, vendor selection, approvals, and execution.

Supporting context: Coordinates approximately 7–10 active projects across 12 internal stakeholders and six ongoing vendors; bringing execution in-house reduced third-party marketing spend by $50K in the first year.

Experience

A career across creative, marketing, publishing, and detail-driven operations.

Built through craft, coordination, and range.

Venture Title & Escrow · Meridian, IdahoMay 2022 – Present

Marketing Coordinator · Founding Company Team Member

Build and manage in-house marketing while coordinating approximately 7–10 active projects across 12 internal stakeholders and six ongoing vendors. Previously served as Junior Title Officer from May 2022 through July 2024.

TitleOne2020 – 2022

Title Assistant

Managed complex documentation and time-sensitive deliverables for residential and commercial title files.

Treasure Valley Family YMCA2018 – 2020

Marketing & Communications Coordinator

Coordinated creative projects across social, web, email, print, and customer communications while supervising and mentoring two designers.

Pacific Press Publishing Association2012 – 2018

Graphic Designer II

Designed two weekly children’s magazines and more than 50 trade book interiors, plus covers and special projects.

Earlier creative experience2009 – 2012

Digital Manager · Graphic Designer

Produced signage, digital print, screen-print artwork, and marketing collateral at Shadows Embroidery & Screen Printing and Kirby Graphix.

Capabilities

A toolkit for organizing, protecting, and delivering creative work.

Project leadership

  • Creative project management
  • Project intake and prioritization
  • Cross-functional coordination
  • Stakeholder and vendor management
  • Process improvement

Brand & creative operations

  • Brand governance and standards
  • Creative workflow development
  • Creative production
  • Visual brand management
  • Creative QA and review

Marketing execution

  • Content and campaign development
  • Website content management
  • Digital and email marketing
  • Event project management
  • Team mentoring

Education

Master of Business Administration, Marketing Emphasis
Southern New Hampshire University · 2019

Bachelor of Science, Graphic Design
Walla Walla University · 2005

Technical tools

  • Adobe Creative Cloud
  • Smartsheet
  • HubSpot CRM & Marketing Hub
  • Microsoft 365
  • Website Content Management Systems (CMS)
  • Email Marketing Platforms

AI tools

  • ChatGPT
  • OpenClaw
  • Microsoft Copilot

Résumé & contact

Let’s move good work forward.

Explore the complete résumé, connect on LinkedIn, or get in touch to discuss creative project management, brand governance, and marketing operations.